Pure EV EPluto 7G Pro launch budget electric scooter segment ka king

Pure EV EPluto 7G Pro : is making headlines in India’s electric scooter market. Built with the vision to offer budget-conscious commuters an affordable yet performance-oriented electric ride, this scooter strikes the right balance between technology, utility, and cost-effectiveness.

As electric mobility surges across India, demand for a dependable scooter with strong range and premium features is higher than ever.

Pure EV, a Hyderabad-based startup, aims to capture this mass-market segment with the launch of the EPluto 7G Pro. This model promises strong range, upgraded power, and smart connectivity all without burning a hole in your pocket.

Brand Journey and Segment Focus

Pure EV entered the Indian EV scene in 2016 and quickly gained momentum with its focus on in-house battery tech, affordable pricing, and city-centric scooters.

The original EPluto 7G found buyers across India for its simple design, lightweight body, and decent performance.

The 7G Pro takes that base and adds more power, features, and better rider experience. It reflects Pure EV’s plan to offer premium-feel electric scooters under ₹1.20 lakh bracket with solid service support.

Design Tweaks and Visual Identity

While the EPluto 7G Pro keeps the vintage Vespa-like silhouette, it gets sharper details, new LED headlamps, and a slightly redesigned body for modern appeal.

The all-metal body gives it a robust feel. The scooter is available in multiple dual-tone color options that make it visually striking yet elegant.

The focus here is familiarity with freshness keeping the design rooted but relevant to today’s young and mid-age audience.

Battery Pack, Performance, and Mileage

The biggest highlight of the EPluto 7G Pro is its new 3.0 kWh lithium-ion battery paired with a higher-torque motor that boosts both speed and ride quality.

  • Range: 100–130 km per charge (Eco Mode)
  • Top Speed: 60–70 km/h
  • Battery Type: AIS 156 certified, removable lithium-ion
  • Motor Power: 1500 W nominal (2.4 kW peak)

It’s ideal for daily city use and mid-range commutes, giving riders dependable performance without anxiety.

Pricing Strategy and Ownership Cost

The Pure EV EPluto 7G Pro is priced around ₹94,999 (ex-showroom), which positions it well under other premium EVs. With FAME-II subsidy and state-level incentives, the effective cost drops further for eligible buyers.

Running costs remain under ₹0.30 per km, and with removable battery tech, charging is flexible even for flat owners. Overall, it’s a high-value product for cost-focused users.

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Core Specifications (in Table Format)

SpecificationDetail
Battery Capacity3.0 kWh lithium-ion (removable)
Certified RangeUp to 135 km
Motor Output1500 W nominal, 2400 W peak
Charging Time4–5 hours
Top Speed60–70 km/h
Kerb WeightApprox. 80 kg
Brake TypeFront disc, rear drum
DisplaySmart LCD with Bluetooth
ConnectivityMobile app, geo-tracking

Practical Features for Daily Users

The EPluto 7G Pro packs functional features rather than gimmicks. You get reverse mode, regenerative braking, side-stand sensor, anti-theft alarm, and smart battery BMS for thermal protection.

The seat is wide and contoured, and the floorboard is large enough to carry small grocery bags. Suspension setup is tuned for city roads and light speed bumps, giving it a family scooter comfort level.

Why This EV Hits the Right Notes

  • Affordable Yet Capable: Fits daily needs with good range
  • Lightweight and Easy Handling: Great for all age groups
  • Smart but Simple Tech: Avoids over-complication
  • Reliable Battery System: Safe and India-tested

These points make it a top recommendation for first-time EV buyers.

Competition and Market Relevance

  • Bounce Infinity E1: Lower price but less premium feel
  • Okinawa PraisePro: Comparable pricing but heavier build
  • Ampere Magnus EX: Good range but lacks mobile connectivity

Among these, the 7G Pro offers a rounded feature set, stylish design, and better software interface, giving it a clear edge.

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Current Demand and City-Wise Buzz

Demand has grown sharply post-launch in metro cities like Hyderabad, Bengaluru, and Pune. Tier-2 cities are also warming up due to rising fuel costs. Pure EV has expanded dealership and service centers to meet this spike.

YouTube reviewers and influencers have praised its acceleration, stable battery indicator, and nimble riding feedback. It’s especially popular among working professionals and college students.

Green Goals and Sustainability Impact

The EPluto 7G Pro uses low-emission manufacturing processes and recyclable battery components. It supports E20-compatible EV chargers and adheres to latest AIS 156 battery safety protocols.

Pure EV is working on second-life battery projects and localized part sourcing to reduce its carbon footprint.

Final Word of Pure EV EPluto 7G Pro

Pure EV EPluto 7G Pro packs great value, reliable range, and premium usability into one compact scooter.

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It’s designed for Indian roads and Indian pockets lightweight, efficient, and styled to please. From college goers to daily office riders, it fits seamlessly into all urban needs.

With prices under ₹1 lakh, practical features, and a stylish frame, it’s not just a good electric scooter it’s possibly the best in its class. For those entering the EV world in 2025, this could be the most sensible and satisfying choice around.

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